From Morning Filter (Nov. 6, 2013), Marketing‘s daily morning newsletter
HBO takes a real-time jab at Rob Ford
The talk was all Rob Ford and crack cocaine yesterday. Seizing its chance to be the most zeitgeist-y girl in class, the Twitter account for the HBO series Girls tweeted, “To Toronto #GIRLS fans, take it from Shosh, it can happen easier than you think” along with a clip from the show in which a character smokes crack. Not to be outdone, Scott Monty, head of social for Ford Motors, tweeted, “Rob Ford is totally messing with our social search results.” Har har.
[Read more via Twitter]
Brands take the reign on programmatic ad buys
Marketers are looking for more control on their programmatic ad buys and many are deciding to take the responsibility in house, either training their own staff to make buys or hiring new staffers with expertise, rather than giving the task to an agency. Procter & Gamble is among the companies currently handling the responsibility in-house.
[Read more via DigiDay]
Snap-happy brands jump on Instagram’s new ad service
You’ve likely already heard that Instagram has just introduced advertising in the U.S. Want to know who the first 10 advertisers to jump on this opportunity are and how they’re using the service? (Hint: there are car, clothing and even an ice cream brand in the mix.)
[Read more via Say Daily]
This dad’s fake Durex ads are adorable
There’s no better condom ad than a bratty child. A new wave of consumer-created mock Durex ads are being shared on Reddit and Tumblr. In one a child paints over a TV with the text “Reason enough?” and a Durex logo. In another, two young girls stand amongst a giant mess in a living room. The same text: “Reason enough?” Durex. Click through for the whole set.
[Read more via the Daily Dot]
Subscribe to our new e-mail newsletters for twice-daily updates from around the industry
