From Morning Filter (Nov. 6, 2013), Marketing‘s daily morning newsletter
First TV ad from Lego in 30 years
This heartwarming spot by Lego is the first TV ad the brand has made in 30 years. The ad, by We Are Pi Amsterdam, focuses on the love between a father and son and the time they spend together playing with Lego toys.
[Watch via YouTube]
Regal Cinemas uses Vine celebs to lure in movie goers
To lure consumers into its theatres, Regal Cinemas turned to two much newer video platforms: YouTube and Vine. The brand made a series of YouTube videos starring several popular Vine users, including Jason Nash. Each of the Vine-rs selected has more than 200,000 followers and is posting vines on their own account to further campaign.
[Read more via ClickZ]
L’Oreal creates transit beauty experience
L’Oreal’s latest installation scans commuters, assesses their colour palette, recommends matching products and lets people buy those products on the spot.
[Read more via ClickZ]
Copyranter tells Vice not-nice things about community managers
Mark “Copyranter” Duffy believes that many social media managers currently employed at large companies are “not very smart ad men.” He picks apart social media posts of several brands to make his case.
[Read more via Vice]
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