From Morning Filter (Nov. 7, 2013), Marketing‘s daily morning newsletter
Walmart.com glitch leads to absurdly low prices
Walmart gave new meaning to the “save more” portion of its tagline Wednesday thanks to a technical glitch on its ecommerce site. Walmart.com was closed for several hours after items were randomly priced either incredibly high or absurdly low. A computer monitor, for instance, was on sale for US$11. A spokesperson for the big box retail chain said Walmart hasn’t decided whether or not it will honour prices on items ordered.
[Read more the Financial Post]
Microsoft recasts Internet Explorer as an anime hero
Microsoft Singapore has created a two minute digital short that imagines its Internet Explorer brand as an anime hero. Created for the Anime Festival Asia, it has already received 400,000 views. In the video, the hero battles a pack of virus-like robots that descend on a broken down city.
[Read via the Daily Dot]
Urban Outfitters bought an entire town
Devon Yard, PA., a small town near Philadelphia, now belongs to Urban Outfitters. The retail chain, which has struggled with in-store sales recently, is staying mum on what exactly it’s doing with the town, but according to Digiday, it will include “a boutique hotel, a luxury spa and plenty of retail space.”
[Read more via Digiday]
Consumers don’t trust celebrity endorsements
Marketers beware: celebrity clout ain’t what it used to be. It may not be worth tripping over yourselves trying to sign up athletes and celebs to endorse your brand. A new global study by The Boston Consulting Group shows that of the 10,000 consumers polled, most of them trust celebrity endorsements less than all other types of brand promotion.
[Read more via MediaPost]
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