From Morning Filter (Nov. 12, 2013), Marketing‘s daily morning newsletter
Land Rover makes branded TV content
Branded content fits the auto sector like a (racing) glove. Land Rover recently partnered with Fox in the U.S. to create branded TV content to launch the Range Rover Sport. Land Rover USA’s communications manager dishes on how it used the show (and some Twitter time) to give auto enthusiasts information about the new features and design—as well as entertainment value.
[Read more via PSFK]
David Bowie stars in Louis Vuitton ad
In Louis Vuitton’s latest ad, a one minute short released on the brand’s YouTube page, David Bowie attends a Venetian masked ball with model Arizona Muse. The spot is a continuation of the brand’s current campaign and follows a recent video of Muse running through the Lourve museum in Paris, France. The ad also features the song “I’d Rather Be High” from Bowie’s latest album.
[Watch via YouTube]
KPMG starts data driven fund
KPMG has created a new investment fund that aims to help the clients of its member firms take advantage of data. The new fund, called KPMG Capital, is for “technology partnerships, strategic alliances and the recruitment of top talent” for data and analytics initiatives.
[Read more via CNW]
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