From Morning Filter (Nov. 15, 2013), Marketing‘s daily morning newsletter
Apple’s HDTV launch may come later than expected
It looks like the much-buzzed-about Apple HDTV rollout will be happening further out than originally predicted. The cause for the delay is reportedly content deals that will move the introduction into 2015. An NPD analyst explains what he’s heard from sources in Apple’s supply chain on why the launch may move from 2014 to 2015. In the meantime, there are always Apple’s smartwatch plans to keep an eye on.
[Read more via The Verge]
Burberry credits revenue increase to marketing efforts
Burberry reported a 17% increase in revenue for the first half of the year, which it credits to a push in marketing. The British luxury fashion house generated over £1 billion in revenue, up from £883 million a year ago. Burberry remains focused on its retail and digital marketing strategies, which set it apart from competitors. For instance, earlier this summer Burberry partnered with Google on a campaign that allowed users to capture a kiss and send it electronically to a person of their choosing.
[Read more via Marketing Week]
Fake ad cops get $1.25 million in startup money
With more attention being given to the digital ad space’s unfortunate dark side (fake audiences and juiced traffic stats that may cost as much as $180 million every year), MdotLabs has landed more than a million bucks to police the space and “insure advertisers’ online campaigns against being served to imaginary people.”
[Read more via AdAge]
Hadfield adjusts slowly to life on Earth with self-parody
Famed moustachioed astronaut Chris Hadfield does a good job parodying himself (and perhaps those with a “views” obsession… looking at you viral marketers) with this minute-long Movember YouTube vid. Nice deadpan delivery at the end too.
[Watch on YouTube]
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