From Morning Filter (Nov. 18, 2013), Marketing‘s daily morning newsletter
Twitter’s TV ads get a scathing review
Twitter’s TV tie-ins may have advertisers excited, but they received a less-than-warm welcome from the Gawker-owned site Defamer. The site’s latest target is a set of Twitter Amplify ads by Fox and American Express that tack Amex marketing materials onto clips from Fox shows – a tactic Defamer calls “sponsored ads on top of sponsored ads.” Defamer previously called Twitter’s Nielsen partnership a “scam” and suggested its NBC deal would make consumers stop watching TV.
[Read more via Defamer]
Financial Post makes article links that expire after one click
The Financial Post has created a new option for subscribers that allows them to send non-subscribers articles to read. The catch is that the articles expire after just one click, not unlike the popular messaging service Snapchat. Called “Guest Pass,” the links can also be sent via social media. See what the links look like via Financial Post tech reporter Tim Bradshaw’s Twitter feed.
[Read more via Twitter]
Xbox is playing nice with Playstation…or is it?
On Friday, Xbox tweeted a photo to Playstation’s Twitter account congratulating its maker, Sony, on the console’s launch. The two gaming companies are battling for market share with competing (and highly anticipated) new entertainment consoles. This could be Microsoft’s way of extending an olive branch to another gaming innovator… but something tells us the tweet is less than sincere.
[Read more via Twitter]
Starbucks hops aboard Swiss trains
There’s nearly a Starbucks on every corner and in every airport. Now the Seattle-based coffee chain has opened a two-carriage test shop that seats 50 onboard a train riding Switzerland’s rail network. The outside of the train car has been wrapped in the Starbucks logo. The train will take two trips daily for a nine-month period starting Nov. 21.
[Read more via RetailWire]
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