From Morning Filter (Nov. 19, 2013), Marketing‘s daily morning newsletter
Forbes Media may soon be up for grabs
Forbes Media CEO and president Mike Perlis says the company is up for sale. Well, almost. He sent a memo to employees last Friday stating that there are serious indications that certain groups would be interested in buying it and therefore “we’re organizing a process to test the waters regarding a sale of Forbes Media.” Like most print magazines, its ad pages are done, but that’s been offset by Forbes’ digital business, which brings in about half of its total revenues.
[Read more via MediaPost]
Van Damme splits the difference for Volvo
We’ve looked at Volvo Truck’s stunt advertising before, and it’s among the most compelling work out there. But while previous spots had a documentary, behind-the-scenes tone to back up their “no special effects” claim, this one is definitely more produced. Still, as far as product demonstration goes, getting someone to do the splits across two big rigs driving in reverse is as solid as it gets.
[Watch it on YouTube]
…Then somebody parodied it with Rob Ford
Although we’re not sure exactly why. Artjail, a New York-based effects house, masterminded the very impressive digital swap. Their reason? They were “impressed” both with Van Damme’s skills and the Toronto Mayor’s “Epic lifestyle north of the border.”
[Read more via AdFreak]
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