From Morning Filter (Nov. 26, 2013), Marketing‘s daily morning newsletter
New York Times bets big in little videos
The New York Times has launched a heavily publicized one-minute video series called the Times Minute. The media brand has placed video producers on all of its assignment desks to help create the videos, which so far have covered topics ranging from Iran’s nuclear program to hermaphroditic sea slugs. It’s part of a larger video strategy hoping to take advantage of high CPMs on video ads.
[Read more via Digiday]
Sony and One Direction launch group messaging campaign
It’s 1D Day (teen speak for the launch of the new One Direction album) and the band’s record label, Sony Music, has teamed up with the IPG Media Lab to run the first marketing program on the group messaging app Kik. Popular with One Direction’s tween target, Kik IPG Lab managing director David Rosenberg said he believes “messaging tools will be dominant in millennial communication and that music will be a prominent vertical in that space.”
[Read more via the Financial Post]
Dove made the most shared ad of 2013
Counting shares across Twitter, Facebook and blogs, Unruly has come up with a list of the most-shared ads of 2013 and Dove’s “Real Beauty Sketches” by Ogilvy Mather has topped the list. Other notable mentions include PooPourri’s Girls Don’t Poop at number 13 and the Turkish ad Aşkı Sonunda.
[Read more via ClickZ]
Unilever launches ambitious global campaign
Leave it to Unilever to go big with its newest campaign… really big. In case you missed it last week, the CPG giant has launched its largest consumer-facing brand campaign ever. With a focus on sustainability, the “Project Sunlight” campaign by Ogilvy is out to create awareness around the issue and—ultimately—change consumer behaviour.
[Read more via Brand Republic]
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