From Morning Filter (Nov. 27, 2013), Marketing‘s daily morning newsletter
Marketers want more from Facebook mobile ads
Marketers are looking for more than “cheap clicks and a place in the mobile news feed” out of their mobile spend on Facebook, according to a series of interviews by MediaPost. Many listed increased targeting capabilities as a way to improve Facebook’s mobile ads, including targeting by operating system and targeting tailored to the “in-the-moment” nature of mobile.
[Read more via MediaPost]
Coke Zero wants you to make an ugly sweater
Coke Zero has created an “ugly sweater” generator that let’s consumers craft the type of ugly holiday sweater that could make them the belle of their annual office party. In the hopes that consumers will share their creations, Coke Zero will actually make 100 of the most popular sweaters and sending them to their designers. Since launching, over 18,000 sweaters have been designed.
[Read more via ClickZ]
This man’s on a mission to destroy Abercrombie’s brand
Things have gone from bad to worse for Abercrombie, which has suffered not only store shutdowns and terrible numbers but also a scandal around CEO Mike Jeffries’ comments about not wanting “not so cool” kids or fat women to wear his company’s clothes. Now one man is on a mission to bring down Abercrombie’s brand worth below its already bargain basement level by handing out Abercrombie brand clothes to homeless people all down Skid Row.
[Watch via Retelly]
Apple picks up PrimeSense
It’s already bought a fingerprint recognition firm that came in handy—pun intended—for the fingerprint scanner in the iPhone 5, and now Apple has purchased a start-up that specializes in 3D sensor technology. With the company staying mum on why it bought the company, called PrimeSense, speculation is swirling around how it may use the technology. Could it have a TV-related application?
[Read more at The Washington Post]
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