From Morning Filter (Dec. 4, 2013), Marketing‘s daily morning newsletter
Facebook wants more news in the news feed
Trip the number of consumers are now clicking on news stories posted on Facebook as a year ago, according to the social network. The company is taking steps to make sure its users appetite for news keeps growing, including tweaks to its algorithm that favour “high-quality” news in the news feed, a move that is no doubt also geared towards advertisers with an appetite for real-time marketing – an area in which its chief competitor, Twitter, has long had the upper hand.
[Read more via VentureBeat]
Have you been naughty or nice on Twitter?
To celebrate the holidays the Gloucester-based agency A Social Media Agency (no, we didn’t make it up) created a tool that counts how many swear words Twitter users used in the last year. If it’s not many, they get a nice rating. Here at Marketing we were deemed “nice” – only two curse words – but we’d still like to contest our use of “snowballing” as a curse. When we said “Walmart’s wage woes are quickly snowballing into a PR nightmare.” we meant that in a nice way.
[Visit SocialSanta.co]
Virgin Mobile celebrates the year of the selfie
To celebrate the “year of the selfie” Virgin Mobile enlisted Vision Critical to survey Canadians about the most self-indulgent form of photography. The study revealed that 53% of Canadians have taken a selfie, a figure that jumps to 76% in the 18-34 range. The managing director of Virgin Mobile Canada, Joseph Ottorino, even admitted he’s taken the “odd selfie” but we’re still waiting to be convinced. Pics or it didn’t happen, Joe. (Bonus: a double selfie from within the Marketing offices.)
[Read more via MobileSyrup]
Media reporter joins Twitter Canada
Twitter Canada has hired former Globe and Mail media reporter Steve Ladurantaye who will join the company’s media group and help run its news and government partnerships. According to Ladurantaye’s Twitter feed his role will be “Giant Big Deal, Twitter Canada.” – a title we’re totally holding him to. Ladurantaye will remain at the Globe and Mail for several weeks.
[Via Twitter]
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