From Morning Filter (Dec. 6, 2013), Marketing‘s daily morning newsletter
Burger King makes pre-roll ads mocking pre-roll ads
When a consumer clicks on a YouTube video, they’re expecting the video, not an advertisement. To deal with the inevitable groans that follow the pre-roll they see instead, Burger King produced 64 different pre-roll spots with actors berating the medium, each with a script tailored to the type of video it’s placed in front of. Click through for a case study video via The Drum. (There’s no pre-roll on the case study…we promise.)
[Read more via The Drum]
Jeff Koons shows off an artsy BMW in Miami
Jeff Koons is the latest artist commissioned by BMW to design a luxury one-of-a-kind car. The artist, best-known for his sculptures of blow-up animals and for taking out a full page newspaper advertisement early in his career when the art world was ignoring him, joins Andy Warhol, Jenny Holzer and Alexander Calder in the list of artists that have collaborated with BMW. His car, designed back in 2010, will be on display this week at the Art Basel art fair in Miami.
[Read more via Forbes]
New tool tracks online retailers’ maturity
Retail Systems Research (RSR) has introduced an online tool to help retailers determine whether or not they’re “on the road to omni-channel maturity.” The tool allows retailers to track their progress against the best in class performers and provides recommendations on how to reach the next level of maturity.
[Read more via RetailWire]
And the colour of 2014 is…
It’s not purple and it’s not quite magenta. According to the folks at Pantone, the colour of 2014 is a pinky purple hue called radiant orchid. For more than a decade, Pantone’s Colour of the Year has influenced purchase decisions and product development in the design and fashion industries. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
[Read more via Pantone]
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