From Morning Filter (Dec. 11, 2013), Marketing‘s daily morning newsletter
Condé Nast gets into global e-commerce
Condé Nast in the U.S. and the magazine publisher’s international division have teamed up to form a new group dedicated to e-commerce. No details on the business plan or what the e-commerce division will sell have been released yet, but Franck Zayan, who currently leads e-commerce for upscale French department store Galeries Lafayette, has been named president of the new division—one that many publishing companies will be watching (and perhaps emulating) closely.
[Read more via Women’s Wear Daily]
Louis Vuitton made a video game
Louis Vuitton is taking consumers on a wild goose chase with an interactive 39-square grid that highlights some of the luxury brand’s holiday gift items. The game, which is housed on the brand’s site, moves players from box to box. Players can also opt to navigate the grid on their own. Users can choose to learn more about each item, share it with their social networks or add it to a gift list.
[Read more via ClickZ]
Coke inks big e-sports sponsorship deal
Coca-Cola has signed a multi-year deal with Riot Games that will see the brand support e-sports events in which gamers face off in front of a live audience. Coca-Cola has a long history with e-sports, having sponsored the Ongamenet StarLeague back in 2001 in South Korea, where e-sports are huge. The brand now sees it as a growth area in the U.S. “E-sports is at a point now where the company feels like it’s time to move into the industry,” said Matt Wolf, Coca-Cola’s global head of gaming. “There are several signs that show that this is real, it’s sustainable, and the growth is astronomical.”
[Read more via the Daily Dot]
Canada’s Shopify had huge Cyber Monday numbers
The Canadian e-commerce site Shopify drew in almost 1.5 million unique visits on Cyber Monday, beating out the likes of Walmart, Target and Best Buy. The only online retailers to draw more traffic than the Ottawa-based site were Amazon and eBay.
[Read more via Tech Vibes]
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