From Morning Filter (Dec. 13, 2013), Marketing‘s daily morning newsletter
What if Santa had a creative agency?
The U.K. agency Quietroom has decided (in jest…we hope) that it’s time for Santa’s personal brand to get a refresh. In its recently published online guide to the Santa re-brand, the agency waxes, “*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling.” Click through for the full package, including three approved Santa logos. Our favourite is “white on white.”
[Read more via Digiday]
BlackBerry reinvented Brick Breaker
Remember Brick Breaker? Well a new, improved version of the super popular Nokia-era mobile game has hit BlackBerry’s app store. Called “Brick Breaker Bold,” the BlackBerry-branded app may be an effort to attract some lighthearted attention to the brand in light of recent woes, but it comes off more as BlackBerry’s own nostalgia for its more relevant days.
[Read more via Tech Vibes]
LinkedIn’s most overused buzzwords of 2013
If you’re a responsible, strategic, effective and creative marketer, get ready to also be the butt of the joke. Those are the four top words used by professionals on their LinkedIn pages, rending each rote and meaningless. If you’re looking to finesse your profile, here are six more words to cut out: organizational, expert, positive, innovative, dynamic and analytical.
[Read more via BetaKit]
Instagram introduces direct messages
Perhaps in an effort to thwart the growing success of Snapchat, the tween-friendly photo app that allows users to send each other messages that disappear upon arrival, Instagram has introduced a direct messaging feature that lets consumers send each other photos and messages privately. Click through to Tech Vibes for a video preview of how the feature works.
[Read more via TechCrunch]
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