From Morning Filter (Dec. 16, 2013), Marketing‘s daily morning newsletter
IKEA is playing holiday match maker
No plans for Christmas? IKEA has you covered. The retailer’s latest marketing stunt is a social network created to match people who are spending the holidays alone with those who have an open seat at their table. Created by IKEA Switzerland, the site is called “No Empty Chairs at Christmas.”
[Read more via Creativity Online]
Tofu brand ditches all media except Tumblr
The tofu brand WestSoy has decided to ditch its website in favour of a Tumblr page. The brand, which is targeting millenials, has also forgone all other forms of social media including Facebook and Twitter. According to Leslie Hall, president at ICED Media, which is working with WestSoy, “The bigger brands are on Facebook, Twitter and Instagram. We have an opportunity to be a bit more savvy and conversational within a specific target audience.”
[Read more via Digiday]
Mountain Dew is selling ads to other brands
After successfully creating a lifestyle hub targeting young males, Mountain Dew is now opening up Green-Label.com to paid content from other brands. Revenue from other brands will be shared between Mountain Dew and Complex Media, its partner on the initiative. While Green Label may run native content for other brands in the future, it is starting with ads from other sites within Complex’s network like Androids Dance and Sneaker Report.
[Read more via ClickZ]
Cisco plan could create big tech job opportunities in Ontario
Networking company Cisco has announced a 10-year agreement that could create up to 1,700 new jobs in Ontario, largely in its R&D division. The majority of the jobs would be in Toronto and Ottawa, with the company planning to spend up to $4 billion to boost its Ontario operations. If it meets certain targets, the Ontario government may contribute $190 million over the next 10 years.
[Read more via CBC News]
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