From Morning Filter (Dec. 17, 2013), Marketing‘s daily morning newsletter
Netflix binge watching necessitates changes for marketers
The Netflix model has had a great effect on viewing habits, causing consumers to watch more episodes of TV shows in a single sitting. It has also normalized ad-free content, meaning marketers will have to alter their tactics if the trend continues. David Berkowitz, CMO at MRY, told ClickZ TV that networks should offer up more content on demand to meet consumer expectations, but also slot in ads. He also recommended marketers turn to digital marketing to meet consumers on a second screen as they watch.
[Read more via ClickZ]
The best agency holiday cards of the seasons
In lieu of the physical holiday cards of the past, ad agencies now create online tools and apps. At Marketing we’ve covered Rethink’s Vine advent calendar, High Road’s holiday hangover helper and Zulu’s Santa app. Over at Digiday, the team has compiled a list of the best holiday cards from U.S. agencies. Click through for the full list.
[Read more via Digiday]
Helping get tablets to the masses
Ever heard of “the innovation of good enough?” It’s what the CEO of Datawind, a company that makes a $38 tablet, calls the experience of using its seven-inch devices. The product just began selling in Canada. They don’t have the raw computing power of their Apple or Samsung counterparts, but company CEO Suneet Singh Tuli thinks they’ll bridge the gap for those who can’t afford other models.
[Read more via The Washington Post]
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