Around the web in 60 seconds

From Morning Filter (Jan. 10, 2014), Marketing‘s daily morning newsletter No, that wasn’t poo rain coming fro Leo Burnett’s ceiling The pipes recently broke at Leo Burnett Chicago, causing a brown liquid to spray from the ceiling, giving the illusion… well, that it was raining poo. After art director Kasey Moore uploaded an Instagram video […]

From Morning Filter (Jan. 10, 2014), Marketing‘s daily morning newsletter

No, that wasn’t poo rain coming fro Leo Burnett’s ceiling
The pipes recently broke at Leo Burnett Chicago, causing a brown liquid to spray from the ceiling, giving the illusion… well, that it was raining poo. After art director Kasey Moore uploaded an Instagram video of the damage, captioning it a “poo eruption,” the agency went on the defensive, promising that it was just dust and water. Sounds reasonable, but we’re still holding out on our suspicion this is all a stunt for a new toilet paper client.
[Read more via the Daily Dot]

Marks & Spencer shifts towards social
One of Britain’s most beloved retailer, Marks & Spencer, plans to integrate social media into more of its advertising to boost engagement and drive users to a new e-commerce platform that’s scheduled to launch this spring. M&S started shifting towards social with its fall and Christmas campaigns, with great results.
[Read more via Marketing Week]

New Zealand PSA stops time to remind drivers to slow down
This must-watch ad from New Zealand shows what might happen if time could freeze right before a car accident and the two drivers could get out of their vehicles and talk. It’s one of several high-quality ads taking on road safety that have recently been released, including this ad from San Francisco that encourages consumers to paint their thumb nail red to remind them not to text while driving.
[Watch via YouTube]

Subscribe to our e-mail newsletters for twice-daily updates from around the industry.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs