From Morning Filter (Jan. 15, 2014), Marketing‘s daily morning newsletter
Stephen Harper’s ad spend a bit excessive for… Stephen Harper
With news breaking that the federal government spent $2.5 million on an ad campaign for Canada Jobs Grant (one that’s been deemed a bust, no less), the Huffington Post points out Harper’s first day as Opposition leader, in which he criticized the Liberals, then in power, for excessive spending on advertising.
[Read more via the Huffington Post]
Vimeo announces slate of TIFF content
This spring, Vimeo will stream 13 films that premiered at the Toronto International Film Festival in September 2013. Starting this March, consumers will be able to purchase the films via the service, which will roll out each of the selections through May. Vimeo, which started as a user generated site, now has 5,000 films in its on demand service, competing with the likes of Netflix, YouTube and traditional broadcasters.
[Read more via the Wall St. Journal]
Deaf football player stars in heartwarming Duracell ad
Duracell has released a minute-long ad starring Seattle Seahawks player Derrick Coleman, a deaf athlete who wasn’t initially drafted, but ended up signing to the team’s practice squad. The ad follows Coleman’s story and the adversity he faced, clearly gearing up to the football craze of Super Bowl season. To date, it’s been viewed over two million times.
[Watch via YouTube]
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