From Morning Filter (Jan. 17, 2014), Marketing‘s daily morning newsletter
The startup scene Down Under: an expat’s take
A look at Australia’s startup community from the view of an Australian who moved to London to help build that city’s startup ecosystem, then discovered how successful his homeland’s had became when he returned for a recent visit. Here he lists some of the most notable startups in the region, from online graphic design marketplaces to e-commerce and mobile gaming companies.
[Read more via The Next Web]
Applebee’s brings Vine to TV
Applebee’s wants to see consumers best OMG faces. The restaurant is asking its fans on social media to create six-second videos on Vine with a surprised, “oh my god” reaction, which it will collect using the #BeeFamous hashtag. It will then select one of the videos to include in an upcoming TV spot in which the winner will react Applebee’s diet-friendly menu of items under 550 calories.
[Read more via Digiday]
Canadian Business expects Hudson’s Bay to lose retail war
With Nordstrom entering the Canadian market and Holt Renfrew expanding, Canadian Business expects Hudson’s Bay to get lost amongst the shifting retail landscape. For several years Hudson’s Bay has worked to reposition itself as an upmarket retailer and now two other retailers are making aggressive plays for the under-served segment. Adding to the trouble: Hudson’s Bay recently acquired Sak’s Fifth Avenue, a famed brand in luxury which will have to exist alongside the Hudson’s Bay brand in Canada.
[Read more Canadian Business]
U.K. brands jump on Jelly
Brands in Britain are starting to experiment with a new Q&A-based app called Jelly launched by Twitter founder Biz Stone. The app allows users to ask questions of their Twitter followers and Facebook friends and also friends of friends. Carphone Warehouse started using the app to answer consumer questions relating to cellphones and also to gather opinions on certain products.
[Read more via Marketing Week]
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