From Morning Filter (Jan. 20, 2014), Marketing‘s daily morning newsletter
Digg gets into original content
After going the way of MySpace and dying as a social network, Digg returned in mid-2012 as a content aggregator. Since then the site has steadily built up its traffic in an attempt to return to its former popularity. Now the company is the latest to get into original content, publishing the first of a series of “Digg Originals” this week.
[Read more via the Daily Dot]
French ad agency creates real life emojis
The French ad agency Rosapark has created an ad campaign for the non-profit Innocence en Danger that imagines what emojis would look like as humans. In one ,an old man in a tank top sticks his tongue out with one eye bulging (;P). Next to the eerie photoshop creations are the question, “Who are your children chatting with online?”
[Read more via Laughing Squid]
IOC turns to VK to reach Russians during the Olympics
Russians spend more time on social media than consumers from almost anywhere, clocking in at 555 minutes per month, the second largest average in the world. But most of those minutes aren’t spent on Facebook, Twitter or any of the western social networks. Instead, Russians use a network called VK that the IOC has turned to in order to reach local consumers in the lead up to Sochi. Given the strong preference, any brand or media outlet looking to target Russians during the games would be wise to do the same.
[Read more via Mashable]
The Global Powers of Retail
Deloitte has published its annual Global Powers of Retailing report that identifies the 250 largest retailers in the world. Collectively, these retailers grew nearly 5% to US$4.3 trillion between June 2012 and June 2013. Walmart, Tesco and Costco rounded out the top three. The survey also examines the world’s top 50 e-tailers.
[Read more via Invest in Australia]
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