From Morning Filter (Jan. 21, 2014), Marketing‘s daily morning newsletter
Amazon may ship items before they’re even ordered
Amazon is now the proud owner of a patent for “anticipatory package shipping,” meaning the company is exploring plans to ship items before consumers even order them. Using its internal shopping data – which includes how often consumers make purchases, what they buy and how long their cursor hovers over the “buy” button – the company may start predicatively shipping items. While it may seem like a return headache waiting to happen, the patent states consumers may not be charged for every shipped item, indicating some will be used as promotions to “build goodwill” with customers.
[Read more via the Daily Dot]
What $10 buys you on Twitter
A marketer from Prince George, B.C. has caught the attention of Twitter with a Promoted Tweet he bought for just 10 dollars. Wanting to test the waters of Twitter’s paid products before running a campaign for his employer, Cycle North, Bryce Lokken spent $10 on promoting a tweet that said, “I paid money for this Tweet to show up in strangers’ feeds.” The tweet caught the attention of many of the 7,180 eyeballs it landed before, including a journalist at Canada.com, who called Lokken up for an interview.
[Read more via Canada.com]
Dove made a short film for Sundance
The latest edition of Dove’s ever-popular Real Beauty campaign has arrived via the Sundance Film Festival. The eight-minute documentary looks at the way mothers often pass image problems down to their daughters, and explores perceptions of self in selfies. The project encourags a group of girls to take a picture of what they believe to be their own worst physical flaw. Click through to see the video in its entirety.
[Watch via YouTube]
Benetton Group launches first campaign to restructure its fashion brands
Benetton Group has launched an advertising campaign in support of its spring/summer 2014 collection for the Sisley brand. This is the first effort from the Italy-based company since announcing its three-year plan to restructure its core fashion brands including United Colors of Benetton and Sisley. The Sisley campaign positions the brand as urban and contemporary, and includes television, print and social media.
[Read more via MarketingWeek]
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