From Morning Filter (Jan. 23, 2014), Marketing‘s daily morning newsletter
The story behind Lego’s viral ad from 1981
A thread on Reddit comparing the girl-power message of a Lego ad from 1981 to the far-less-feminist toy ads of 2013 has caused the former to reenter the public consciousness. Since the ad was re-popularized, Mashable caught up with Judy Lotas, the creative director responsible for the ad, to talk about her intent at the time and how she sees women in advertising today.
[Read more via Mashable]
Pinterest CEO dishes on plans for ad business
Pinterest has come a long way since it was first discovered by the wedding-dress-longing and chunky-knit-pillow-adoring masses that quickly catapulted it into an online sensation. The chief executive of the wish lists and inspiration hub is looking to build its ad business. For the first time, Ben Silbermann talks about Pinterest’s road towards revenue, experiments with advertisers and how the business model (surprisingly) won’t rely strictly on transactions.
[Read more via The Wall Street Journal]
M&M partners with the Bachelor for #ManCandyMonday
M&M is tapping the popularity of The Bachelor to promote its peanut variety. Using the web tradition of #ManCandyMonday (sharing photos of good-lucking dudes on Mondays), the brand has paired the current Bachelor, Juan Pablo Galavis, with its yellow M&M for a series of initiatives that include TV ads, a microsite launched in partnership with ABC and branding The Bachelor’s Twitter feed with M&M branding.
[Read more via ClickZ]
Facebook testing ads in mobile apps
Facebook announced Wednesday that it is now testing ads in mobile apps, potentially opening up a host of new inventory, not to mention new revenue for the social network. Per Facebook’s blog: “To improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers and help mobile developers better monetize their apps, we’re running a small test to show Facebook ads in mobile apps.”
[Read more via Facebook]
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