From Morning Filter (Jan. 27, 2014), Marketing‘s daily morning newsletter
Old Spice Guy returns
Want cologne with real protein in it? Interested in illegal neck workout machines and spray tan parties? Then Old Spice believes you’re in need of an “internetervention” and they have just the man to do it. “Old Spice Guy” Isaiah Mustafa is back and this time he’s chastising consumers for bad choices in a series of online videos that appear when you click on one of nine absurd websites.
[Experience it at Brodominiums.com]
What does it take to keep things mobile at the Super Bowl?
Met Life Stadium in New Jersey will be the nexus of what will undoubtedly be a social media and data streaming storm when the Super Bowl rolls into town on Feb 2. The NFL has taken a lot of extra steps to make sure the signal doesn’t stop. Want to watch the game on your phone from the nosebleeds, then tweet about it? The league says they’ve got you covered.
[Read more via NY1.com]
Grammy broadcast ads sold for $1 million
It may not be Super Bowl big, but the Grammy Awards have seen their ratings climb over the past few years, and their ad rates have scaled along side that audience. This year saw a 30-second spot go for almost a $1 million.
[Read more via Billboard.com]
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