From Morning Filter (Jan. 28, 2014), Marketing‘s daily morning newsletter
Chipotle steps away from animation, goes the series route
Chipotle is releasing a video series on Hulu on Feb. 17. Called “Farmed and Dangerous,” the four-episode series shines a humourous light on the evils of industrial agriculture, which Chipotle has gone to great lengths distancing itself from with previous online hits including “Back to the Start” in 2011 and “The Scarecrow” in 2013.
[Read more via Advertising Age]
Could you sell yourself in 10 seconds?
Want to join DDB Oslo? If you can’t pitch your ideas in 10 seconds, you might not stand a chance. The agency is using SnapChat to take in job applications, asking for super-pithy pitches that will go before its creative department. Successful candidates get flown to Norway for an interview.
[Read more via AdRants]
Ogilvy’s Sutherland detained in Qatar for smoking
Ogilvy Group’s vice-president was held in Qatar for 24 hours after lighting up a e-cigarette on a flight. “I was watching an episode of Silent Witness, when without thinking I put an electronic cigarette in my mouth. I wasn’t even thinking consciously and I hadn’t seen the instructions stating: ‘Do not smoke electronic cigarettes.’ I was sitting in a seat where you couldn’t see the safety announcement.”
[Read more via TheDrum.com]
Subscribe to our e-mail newsletters for twice-daily updates from around the industry.
