From Morning Filter (Jan. 29, 2014), Marketing‘s daily morning newsletter
Jaguar playing villain in Super Bowl ad
Car manufacturer Jaguar has unveiled a new Super Bowl ad positioning the luxury car company as a “cool, elegant Brit that will disrupt the luxury sports car market,” Ad Age reports. The company is trying to position itself with the likes of Audi, Mercedes Benz and BMW with its cool British heritage (though Jag is currently owned by Tata, an Indian company).
[Read more via Advertising Age]
Online ad revenues decline as online news sites increase
Profits from online news largely remain elusive, but many journalists and companies are investing in new online news platforms. The confidence to create these new sites stems from an increase in internet usage that will increase online traffic and, hopefully, push advertising revenues up.
[Read more via The Wall Street Journal]
Vox Media needs to reinvent advertising for ‘Project X’
Vox Media’s ‘Project X,’ a new news website venture spearheaded by former Washington Post blogger Ezra Klein, is looking to revolutionize and reinvent advertising for online news publications. According to Jim Bankoff, Vox CEO, the media company is betting its future success on developing new and better-performing advertising platforms.
[Read more via Gigaom]
See a sexist ad? App it
In time for the big game this Sunday, The Representation Project has launched a free iPhone app that allows viewers to catalog and share ads they deem sexist. The app is an evolution of a social campaign that started during last year’s Super Bowl with the NotBuyingIt hashtag. More than 10,000 tweets were sent, 7,500 of which were directed to @GoDaddy.
[Read more via Forbes]
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