From Morning Filter (Jan. 30, 2014), Marketing‘s daily morning newsletter
Gay rights activists hijacking Olympic sponsor programs
Winter Olympic sponsorships are a political hot potato this year, thanks to Russia’s widely criticized anti-gay laws. Big name sponsors such as Coke and McDonalds have recently seen their social media campaigns hijacked by activists looking to both spread the word on Russia’s policies and shame brands into abandoning their multimillion-dollar sponsorships.
[Read more via The New York Times]
What’s that little blue triangle?
Various digital marketing lobby groups made much of the AdChoices privacy icon, which accompanies most online advertising nowadays as a signal to consumers that, ‘hey, this thing’s an ad and may collect some data on you.’ It was part of an effort to assuage public fears that targeted advertising would violate privacy rights. But a new study from Parks Associates suggests consumers don’t know what the icon represents.
[Read more via AdAge.com]
A meditation on emotional intelligence and viral sharing
It’s a fine line between ‘great headline’ and ‘manipulative link-bait,’ but there are those who – judging from their page views – understand something unique about what breaks through with online audiences. Yes, it’s about hitting certain triggers (empathy, anger, sexy butts), but aiming for positivity also charts better than negativity.
[Read more via Fast Company]
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