From Morning Filter (Jan. 31, 2014), Marketing‘s daily morning newsletter
Apple gets all touchy feel-y
Apple has filed a patent application for ad tech that detects a person’s mood. PSFK weighs in on how wearable tech may allow such metrics to be recorded.
[Read more via PSFK]
CBS beefs up its measurement
CBS has extended its cross-platform audience measurement agreement with Nielsen so that it now includes new behavioural and attitudinal data. The expanded deal comes at a time when many media agencies are eager to switch to a new advertising currency that better reflects how consumer consumption habits have evolved.
[Read more via MediaPost]
After blowing up traditional retail, Amazon throws it a bone
Amazon is reportedly developing a Kindle-based checkout system for traditional retailers and could introduce it as early as this summer. The company might also offer retailer’s web development and data analysis. Because large department stores tend to have quite complicated checkout systems in place, Amazon is said to be focusing on smaller retailers.
[Read more via The Wall Street Journal]
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