From Morning Filter (Feb. 4, 2014), Marketing‘s daily morning newsletter
BlackBerry’s market share drops to 0% in the U.S.
More salt in the wound: one year after the launch of BlackBerry 10, the smartphone’s share of the American marketplace is so low that it rounds down to zero. The sting comes via new data from Consumer Intelligence Research Partners, which looked at new installs – not old devices – amongst a sample of 500 consumers. As Tech Vibes points out, BlackBerry sold an “anemic” 1.9 million devices last quarter, largely off its legacy BlackBerry 7 devices in emerging markets.
[Read more via TechVibes]
Super Bowl lacks real-time moments
In the lead up to the Super Bowl much of the discussion in the ad world revolved around which brand would be the Oreo of 2014, overtaking the social media conversation via a real-time moment that broke through the clutter. While there were some hits, no brand broke through the way Oreo did, due, says Mullen’s Bryan DeSena, to a lack of cultural moments. Read through for DeSena’s take on why real-time moments can’t be manufactured (co-authored with Sprout Social’s Andy White).
[Read more via Digiday]
U.S. agency execs and advertisers pick top media brand
Results from a recent ranking of the top media companies in the U.S. show that agency executives and advertisers chose Meredith as the number-one media brand out of the top 29 media companies in 2013. It was a return to the top of this ranking for Meredith, which also took the honour in 2010. (Google and ABC Television led the list in 2012 and 2011, respectively.)
[Read more via MediaPost]
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