Susan Arthur has left her role as vice-president, marketing and brand strategy of Score Media Inc.
“Susan Arthur is no longer with The Score and we’re actively seeking a replacement for the position of VP marketing and brand strategy,” wrote Sharon Lassman, director, communications, in an e-mail. “We wish Susan all the best in her future endeavours.”
Arthur was hired in July 2009 to support the sales division in creating unique opportunities across all of the Score’s platforms.
“We don’t want to be seen as just a TV station,” she said at the time of her hire. “We’re content producers as well, and we want to make sure we get our content out there however people want to consume it.”
Prior to her time at The Score, Arthur oversaw content integration at Insight Productions, and also served as a marketing leader at CHUM/CTV for 17 years.
