The Advertising Standards Canada (ASC) has launched a creative competition aimed at the next generation of advertising leaders.
“We plan to launch a new campaign with the same theme of our original Truth in Advertising Matters PSAs,” said Linda Nagel, ASC president and CEO. “But this time, we’d like to have our creative developed by the next generation of the advertising industry.”
The competition is open to post-secondary students studying marketing, advertising, communication, media and other related programs. This is the ASC’s first student competition, which Nagel said is intended to highlight the industry’s commitment to principals such as truth, fairness and accuracy.
“Truth and credibility are essential in advertising,” said Nagel. “We hope the creative minds of students across the country can help us share these important values with Canadians.”
Twenty finalists will be named after public voting on TruthInAdMatters.com. An expert panel of judges will evaluate the submissions and determine five winners. The cash scholarship prizes include a first place prize of $10,000.
The ASC is the ad industry’s non-profit self regulatory body that administers the Canadian Code of Advertising Standards, which is used to address consumer complaints.
Updates about the contest will be provided through ASC’s website, Facebook page and Twitter
ASC’s 2010 campaign
