After picking up the City’s street furniture contract and taking over a number of its radio stations through the acquisition of Standard Radio, Astral Media Inc. is launching a new consumer awareness campaign in Toronto.
“We thought it was important for the Toronto market to understand what Astral Media is and what properties are related to us,” said Annick Major, Astral brand manager.
Using the new bus shelters it’s erecting around the city, the campaign by Cossette Toronto attempts to sum up the ways Astral connects with Torontonians through its TV, radio, outdoor, digital and street furniture properties.
“The properties we have are very well known. We want people to understand that Astral is something they’re already consuming,” she said.
About 90 ads can be found in bus shelters around the GTA. The number will vary based on unsold inventory, Major said.
One execution features the headline “Laugh, cry, scream, surf, sing, hum, tap your feet, learn and stay dry” and appears on posters with The Movie Network, Family Channel, EZ Rock CFRB 1010 and Teletoon logos at the bottom.
