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The Atlantic Lottery Corporation gave East Coasters a glimpse of what living life to the “Max” could look like through a regional out-of-home campaign in support of Lotto Max.
The effort, which ran last Thursday and Friday, used augmented reality that integrated 3-D objects into live video, which the ALC claimed is a first for an outdoor campaign.
For instance, passersby could see themselves in one of three travel scenes, snowboarding down the side of a mountain or even skydiving, on large projection-like screens placed in storefronts of independent businesses in all four Atlantic provinces. The promotion was in support of last Friday’s $50 million dollar jackpot.
Sarah McBeath, ALC’s brand manager for national games, said the promotion was a perfect fit for the Lotto Max brand, which is about being modern, energetic and fresh.
“Part of our strategy was we wanted to support new mediums and innovative activities for the brand,” she said. Halifax-based Time and Space developed the program in collaboration with Volt Media.
