Christmas is getting a makeover – Lady Gaga style: the singer and her team are going to reinterpret Santa’s workshop and put it on display at Barneys.
She’ll get an entire floor and take over the coveted windows starting in mid-November at the retailer’s flagship Madison Avenue store, Mark Lee, Barneys CEO, announced Monday. There will also be a collection of Gaga’s Workshop gift items that will raise money for a charity of her choice.
Campaign visuals, including a cartoon rendering of Gaga with long blue hair and a sparkly red jumpsuit, will be used to decorate shopping bags and other packaging, and will be featured on the company’s website.
Gaga’s “elves” will include artists Eli Sudbrack and Christophe Hamaide Pierson, and Nicola Formichetti, Gaga’s fashion director and designer of the label Thierry Mugler. They’ll work with Barneys creative director Dennis Freedman.
Barneys’ typically nontraditional windows are a popular stop for holiday shoppers. Previous displays featured characters from Saturday Night Live and the work of celebrity chefs.
