Tell us what you think of BlackBerry 10 and its launch campaign. Post your thoughts in the comment section below, or tweet them with #bblaunch.
Not a whole lot is known about what Research In Motion‘s full BlackBerry 10 campaign will look like (though we’re just hours away from the product’s launch). What we do know is that AMV BBDO in London has crafted a Super Bowl ad – the company’s first.
Given the steep price tag of a 30-second spot in the big game (reportedly US$3.7 million), plus the added pressure of so much media attention on RIM’s BB10 launch, we asked our readers if this media buy was was a good call. The consensus among our respondents? Heck yes!
“Is a Super Bowl ad a smart move for RIM’s BlackBerry 10 campaign?“
• If the ad is good, absolutely. Go big or go bankrupt. – 70.1%
• It doesn’t matter. What comes after will make or break the launch. – 18.5%
• No. They should be far more tactical. – 11.4%
| Tweets about “#bblaunch” |
Simultaneously, Marketing also reached out on Twitter to ask our followers what the priorities should be for BB10’s launch cycle. The response showed a variety of opinions, but also showed where @Marketing_Mag’s followers thought the company had been falling short.
KDub @WEAGLEMAN
The RIM spot better make my not-BlackBerry, and my head, explode with its sheer awesomeness. #thingsthatwonthappen #RIPRIM
Danni @jewelsmahal
1. build the trust they’ve lost. 2. demonstrate they are better than competition. 3. put customers first.
Michael Singh @mcsingh85
Push ease of use. Nobody wants to be confused when looking at new smartphone.
Matt Diederichs @mattdgolf
Build consumer trust.
Terri Clarke @GirlWithBalloon
direct b2b: don’t just make it all about work.. All work and no play makes me fear the red flashing light!
thinking out loud @fiona_murdock
remove the “mondeo of smartphones” image
Baron Magazine @Baronmag
They should get back to basic and conquer the business community with targeted events, conferences, seminars and workshops.
David Joshua @bipolarsock
needs to be purely user referral based cause all the campaigning in the world wont win back users unless the phone works well
Malcolm Jasumani @malcolmjas
Target developers in global markets where they see success
