BCAA, British Columbia’s automotive association, launched a giant “guardian angel” in downtown Vancouver Wednesday to draw attention to the benefits of its membership and the importance of preparing cars for winter driving conditions.
The stunt, produced by Kommunity, involved setting a person afloat dressed as an angel 16 feet above Robson Street for more than three hours.
BCAA street teams were also on hand to give out scratch-and-win tickets for free gas and touting the benefits of membership.
“In their feedback, our members call us their guardian angels,” said Niela Melanio, public affairs and media specialist. “This campaign activation is a unique way for us to leverage what we’re best known for in order to raise public awareness of our other product and membership offerings.”
Scot Keith, president of Kommunity, worked with Vancouver creative veterans Alan Russell and Lisa Francilia on the stunt, which used Hollywood prop experts to pull off the illusion of a gravity-defying guardian angel outfitted in giant white wings and wearing a BCAA roadside assistance uniform.
A documentary-style video shot earlier shows a real roadside assistant technician going about his day in angel’s wings, and was embedded inside a box alongside the angel and played on a continuous loop.
