Canadian retailer Bentley has signed an exclusive five-year agreement to supply luggage for Air Canada‘s flight attendants and pilots.
No financial terms of the deal were provided but Air Canada has about 10,000 flight attendants and pilots.
Anup Anand, the head of in-flight services for the country’s largest airline, said Bentley worked with Air Canada to design the functional cabin crew luggage.
The new luggage began to be distributed Monday to Air Canada cabin crews.
A spokeswoman for the company also said the Canadian-made pieces won’t be available for sale in its stores and the three-piece luggage set will only be used by the mainline carrier, not its new Rouge discount brand.
Montreal-area company Novacap last month announced it was acquiring Bentley Group, which has more than 400 stores under the Bentley, Access and Unic banners.
Bentley is now one of Canada’s leading retailers of handbags, wallets, luggage and bags.
*This story has been updated. The original said it was Bentley’s first such arrangement with an airline.