L’Oréal subsidiary Vichy Laboratories has extended the mandate of Bicom Communications by naming it public relations agency of record for Canada. Bicom has been handling the skincare brand’s public relations in Quebec for more than a year.
Montreal’s Bicom will handle media relations, strategic partnerships, influencer engagement and new product launch events for Vichy in Canada. The firm has also been tasked with building on the momentum of Vichy’s national campaign VichyWorksForMe, which launched in March.
“With their past mandate representing Vichy in Quebec, Bicom proved their ability to build and nurture strong relationships with media and influencers,” said Annie Grégoire, marketing director, Vichy Canada at L’Oréal Canada, in a statement. “It’s Bicom’s thoughtful creativity and innovation, within the ever-changing PR landscape that has inspired us to work with the agency for our Canada-wide public relations program.”