Understanding the tidal wave of consumer data brands can now collect has introduced all sorts of new challenges for the C-suite. Not only is there a new set of skills required on the marketing team, but big data has changed the nature of how consumers relate to brands.
Marketing convened a roundtable for four senior-level marketers to explore the challenges that exist at Canada’s biggest brands. For the last video in our three-part video series, our experts explore how formal loyalty programs have changed, as well as how consumers are valuing their data and re-evaluating their participation with brands.
The Panel
• John Boynton, chief marketing officer, Aimia
• Stephen Forbes, executive vice-president and chief commercial officer, CIBC
• Kerry Munro, vice-president, ecommerce and marketing, The Home Depot Canada
• Margareta Mahlstedt, vice-president of marketing, Volvo Cars of Canada
How Data has changed Loyalty
