• “Ford tough,” it seems, extends to protecting its trademarked logos, as a Toronto city council member recently learned.
• Partners Film has signed Montreal’s Sanchez brothers, photographers and commercial film directors making a name for themselves despite being ad rookies.
• The ANA is reporting that, in the U.S., “nearly two-thirds of client-side marketers – 63 percent – plan to participate in branded entertainment projects in 2012.”
• The Bata Shoe Museum recently signed Sun Life Financial as a sponsorship partner in its weekly PWYC program.
• “Global box office revenue from 3D screens recorded over $6.1bn in 2010, more than double the same total in 2009.” – IHS Screen Digest Cinema Intelligence report
