Marketing Bits: Kraft looks you in the eye and Wired gets personal

• Montreal’s Cloudraker has overhauled the website for their shoe client Onitsuka Tiger, all in HTML5. It looks spiffy. • The Cannes Lions folks are busy posting new content to their YouTube channel. So far it’s promotional interviews with names such as Marcello Serpa and Bob Greenberg. • Think “30 minutes or its free” is […]

• Montreal’s Cloudraker has overhauled the website for their shoe client Onitsuka Tiger, all in HTML5. It looks spiffy.

• The Cannes Lions folks are busy posting new content to their YouTube channel. So far it’s promotional interviews with names such as Marcello Serpa and Bob Greenberg.

• Think “30 minutes or its free” is still a valuable pizza marketing tool? Not so much in Korea.

Kraft has unveiled a new digital kiosk that recommends meal options based on, among other things, what you look like.

• Aside from its Super Bowl ad rankings, USA Today developed an augmented reality app for smartphone users attending the big game.

• ‘Variable printing’ is the ability to print individualized information on direct mailers, magazines and various other mass-produced print products. Wired in the U.K. took this to the extreme this month by printing an unprecedented level of personal detail on subscriber copies.

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