BlackBerry will launch its new touchscreen smartphone in the U.S. with AT&T on March 22. The release will come several weeks after the company formerly known as Research In Motion launched the much-delayed devices elsewhere.
AT&T said Monday said the Z10 will be available for $199.99 with a two-year contract. Sales of the device began in the U.K. and Canada shortly after RIM unveiled the phone in late January.
RIM has said U.S. carriers needed more time to test the devices.
The redesigned BlackBerry is the company’s attempt at a comeback after the pioneering brand lost its cachet not long after Apple’s 2007 release of the iPhone, which reset expectations for what a smartphone should do. However, the delayed U.S. launch was a major impediment to the comeback effort.
A marketing campaign has been running online and across traditional media since the new products’ were first introduced in late January.
For full coverage of BlackBerry’s Z10 launch, including an interview with BlackBerry’s global CMO Frank Boulben, check out Marketing’s #BBLaunch page.
