Bluenotes commits a no-NO

T-shirts emblazoned with the words “No means have aNOther drink” are no longer being sold in Bluenotes stores. The shirts, a play on the “No Means No” slogan that the Canadian Federation of Students uses in its campaign against date rape, set off a flurry of complaints from anti-violence agencies. The letters N and O […]

T-shirts emblazoned with the words “No means have aNOther drink” are no longer being sold in Bluenotes stores.

The shirts, a play on the “No Means No” slogan that the Canadian Federation of Students uses in its campaign against date rape, set off a flurry of complaints from anti-violence agencies.

The letters N and O in the word “another” appear larger than the other letters.

Toronto-based Bluenotes announced Monday that all T-shirts carrying the slogan have been removed from their stores, adding that the slogan was not in line with its family-friendly values.

Company president Michael Roden said in a statement that Bluenotes is “deeply apologetic that the T-shirts caused insult and offence” and that they should not have sold them.

The retailer is proposing to create a line of T-shirts in collaboration with the Canadian Federation of Students and donate a portion of the proceeds to the federation.

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