BMO Financial Group is taking a trip around the world with The Amazing Race Canada.
The financial services company has signed on as one of the premiere sponsors for the third season of the popular CTV reality series, joining returnees Air Canada and Chevrolet. Dairy Queen. Mentos and Petro-Canada are also returning.
CTV’s Brand Partnerships unit is currently working on custom activations and original branded content that will span broadcast, online and social media platforms. All of the partners will be featured in in-show integrations that will extend online at CTV.ca/TheAmazingRaceCanada.
“It says a lot about a series when partners return year-after-year, and when new partners want to get in on that action,” said Laird White, director of brand partnerships for CTV parent Bell Media, in a release. “We can’t wait to collaborate once again with these iconic brands in new and innovative ways.”
The second season of The Amazing Race Canada was the most-watched program of the summer and the second most-watched program of the broadcast year, averaging 2.8 million viewers 2+ according to Numeris.
