BMO InvestorLine is running a contest in which eight weekly winners can choose from a series of travel prizes or a $10,000 cash deposit.
Online investors earn a ballot for the “8 New Wonders” contest for every $10,000 deposit in their BMO InvestorLine account. Ballots can also be accumulated by making trades and signing up for eStatements.
Eight weekly winners will be chosen by random draw, and each can select either a trip to visit one of the seven new wonders of the world—for example, the Taj Mahal in India and the Great Wall of China—or a $10,000 deposit into their BMO InvestorLine account (what BMO calls the eighth new wonder).
The contest coincides with the beginning of the 2008 RSP season and plays off the good luck associated with the number eight in Chinese culture.
The initiative was also designed to appeal to both existing and potential investors, says Al Gregoire, director of new client acquisition.
“The objective is two-fold—to acquire new clients and to acquire more assets from existing clients,” he says. “This contest gives consumers multiple ways to enter, and it’s easy to enter.”
To promote the contest, BMO InvestorLine has uploaded a time-lapse video to YouTube which shows a Vancouver-based design team led by Willard Cochrane building a replica of the Pyramid at Chichen Itza with office supplies such as pencils and erasers.
Similar videos, depicting the building of replicas of the Great Wall and Rome’s Colosseum, will be uploaded to BMOInvestorLine.com/8NewWonders on Jan. 21.
The YouTube video is supported by online, print and in-branch advertising. Online creative was developed by Tribal DDB, while offline work was supplied by Cossette’s Toronto office.
The contest began last week and continues through March 26.
