Booster Juice partners with Mike Weir for three-year initiative

Booster Juice and eight-time PGA Tour champion Mike Weir have partnered on a nation-wide initiative that encourages Canadians to live healthy and active lifestyles. Booster Juice and Weir agreed to a three-year partnership to develop content that speaks to Canadians on the importance of healthy eating and living, highlighting how Booster Juice can play an […]

Booster Juice and eight-time PGA Tour champion Mike Weir have partnered on a nation-wide initiative that encourages Canadians to live healthy and active lifestyles.

Booster Juice and Weir agreed to a three-year partnership to develop content that speaks to Canadians on the importance of healthy eating and living, highlighting how Booster Juice can play an important role.

The campaign will see Weir appearing in a number of Booster Juice commercials, an outdoor campaign, on in-store materials as well as making special appearances for the company.

“Mike is a perfect fit for communicating the values of a healthy lifestyle to Canadians and to our customers,” said Dale S. Wishewan, president and CEO of Booster Juice in a release. “As a champion both on and off the course, we couldn’t be more excited to have Mike Weir as a part of the Booster Juice team.”

An online clip called “Is Mike Really Changing His Putter?” announcing Weir’s involvement with the brand is currently airing on YouTube, and other campaign elements will be rolled out in the next few months.

The partnership will also focus on supporting The Mike Weir Foundation, which is dedicated to advancing the physical, emotional and educational welfare of children in Canada. Each year, Booster Juice will create a month-long consumer fundraising initiative that will be activated across its 300 locations.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs