Quebec-based pharmacy Brunet has launched its second province-wide television campaign to support its online health management program MaSanté (My Health), which went live late last year.
Each of the 30-second commercials from Publicis Montreal is meant to show how MaSanté is a part of everyday lives. Each starts with a Brunet pharmacist in-store before moving on to the customer interacting with the program.
The ads, said Nicolas Massey, creative director at Publicis Montreal, are meant to demonstrate the program’s 24/7 accessibility.
The effort also includes sponsorship, print, in-store and online executions.
MaSanté provides its members with access to digital tools including weight, blood pressure and blood sugar trackers. Members can consult their personal record at any time, refill prescriptions, receive medication reminders on their smartphones and access medication fact sheets.
The MaSanté program is the result of an extensive survey conducted in spring 2010 to better identify consumer expectations of their pharmacist.
The program also recently launched a mobile app developed by Publicis Modem.
