Cadillac Fairview is rolling out a new brand identity across its 20 shopping centres in Canada.
The commercial real estate company has a new logo, “CF,” which will precede the name of each shopping centre. For example, Sherway Gardens in Toronto and Pacific Centre in Vancouver will now be known as CF Sherway Gardens and CF Pacific Centre. The company also has a new tagline, “Where it all comes together.”
The aim is to create a more direct connection with shoppers and reinforce that CF properties are best-in-class retail destinations. Cadillac Fairview currently has $4 billion in property revitalizations and developments underway, including a $550-million expansion at Sherway Gardens and a major expansion of Toronto Eaton Centre, which will be home to Nordstrom and Saks Fifth Avenue next year.
“Recognizing the kind of experience that customers will have in our properties, we thought it was important to create that connection with them in a more direct and national way,” said Jason Anderson, SVP of marketing at Cadillac Fairview.
“We want the consumer to connect with that national brand and recognize that when you see a CF along with a property name, that’s really a stamp of approval that you’re going to have the best shopping experience that you can have in that individual market.”
