There’s one more gold for Canada.
Thanks to a boost from the Vancouver Olympics, Canada was picked No. 1 in a global survey of countries with the most favourable brand.
The country has climbed steadily over the last few years, from a 12th-place ranking in the same survey just four years ago. It finally overtook the United States this year to climb up from the No. 2 spot.
The survey of 3,400 business and leisure travellers was conducted on five continents.
The country brand index is compiled by FutureBrand, a New York-based global consulting firm.
Michele McKenzie, the head of the Canadian Tourism Commission, said the Winter Olympics provided an opportunity to help lift Canada’s image on the world stage, and rising to the No. 1 spot reflects underway since 2005.
