Canada’s Hottest Ads: First kisses and shocking seconds

YouTube shares its most-watched March ads

Canada’s brutal winter shaped the homemade ads that appear on the YouTube Canada Ads Leaderboard for March. Both Canadian Tire and Duracell played off Canadians’ snow fatigue to create very relatable, shareable vids.

Unsurprisingly, Wren’s First Kiss tops the list after blistering through social media and – thanks to its simple look and feel – spawning spoofs, critiques and homages from just about every quarter. It was also predictable that Save the Children UK would appear in the top three with its incredibly evocative spot from Don’t Panic.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. FIRST KISS


Wren and Tatia-Pilieva
Published March 10

2. Most Shocking Second a Day Video


Save the Children UK and Don’t Panic London
Published March 5

3. @Duracell (Canada) Moments of Warmth


Duracell, Cossette and MediaCom
Published March 6

4. Samsung GALAXY S5 – Official Introduction


Samsung, Cheil Worldwide and Starcom Mediavest
Published March 4

5. How Canadians Celebrate Spring


Canadian Tire and North Strategic
Published March 19

6. SUBARU “WRX STI vs StickBomb”


Subaru
Published March 4

7. Aussie Builders surprise public with loud empowering statements


Snickers Australia, Clemenger BBDO and Starcome Mediavest Group
Published March 25

8. Unbelievable Bus Shelter | Pepsi Max


Pepsi Max UK, AMV BBDO and OMD UK
Published March 20

9. Old Spice | Get Shaved in the Face


Old Spice and Wieden & Kennedy
Published March 16

10. Durex #TurnOffToTurnOn – OFFICIAL


Durex, Havas and Aegis
Published March 14

YouTube Canada Ads Leaderboard
• February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects