Canadian Breast Cancer Foundation taps Revolution

Agency tasked with improving online fundraising efforts for flagship event

Michelle DiPardo January 19, 2015

Toronto-based Revolution has picked-up a digital assignment from the Canadian Breast Cancer Foundation (CBCF).

In November, the agency was tasked with making strategic recommendations to improve the efficiency and effectiveness of the Foundation’s flagship fundraising effort — the Canadian Breast Cancer Foundation CIBC Run for the Cure — and won the business shortly thereafter.

“We were tasked with reviewing all of the Foundation’s fund-raising eCommunications to make strategic recommendations on how to improve their impact,” Marcus Wiseman, partner and strategic lead at Revolution told Marketing. “We conducted a thorough review of their donor participant database and eCommunications performance metrics in order to detect and understand donor behaviour. We then matched that understanding back to current best-practices and a strategic framework in order to make our final recommendations.”

“We knew that Revolution’s understanding of how to align our business objectives with the wants and needs of a changing donor base was going to be essential for us to improve and enhance our 2015 digital strategy,” said Chris Burke, senior manager, event marketing at CBCF, in a release.

Led by long-time collaborators and industry veterans Jon Mychajlyszyn, Caralyne Donnet and Wiseman, Revolution opened its doors in the fall of 2014, with a mission to bring change to the ad business by shifting the way clients and agencies do business.

“Our clients work exclusively with the senior partners, who come at their business from three angles: business, strategy, and creative,” said Wiseman. “Three convergent perspectives plus the benefit of decades of experience and expertise.”