Montreal’s Twist Image has unveiled a major project for the Canadian Cancer Society (CCS) commemorating the organization’s milestone 75th anniversary.
The 75Years.Cancer.ca site features 75 stories that profile medical breakthroughs such as the Cobalt-60 machine and stem cell research, alongside survivor stories and legal victories against big tobacco.
The scrolling site features a series of clickable infographics that use a combination of multi-media tools such as photos and videos to tell the stories of pioneers in cancer research, young cancer survivors.
“We wanted to encourage exploration and tell the organization’s story in a more compelling and human way,” said Twist Image president Mitch Joel. “Instead of designing a traditional timeline and flat info-graphic, we created a rich and visual journey that highlights the remarkable achievements in the CCS’s history and keeps the reader engaged, exploring and encouraged to keep on going.”
The goal of the site is to provide information about the “tremendous reach and impact” the CCS has had on the lives of Canadians impacted by cancer over the past 75 years, said Matt Sepkowski, national director of marketing for the CCS, in a release.
While showcasing the CCS’s reach and impact, the site was also designed to encourage users to share stories with their social networks and make a donation. Each of the 75 stories featured on the site contain links to the major social networks as well as a “make a donation” button.
The site is designed to show the full spectrum of the CCS’s ongoing fight against cancer, from helping develop pioneering medical breakthroughs to influencing public policy.
“Many people only know one aspect of the CCS’s good work, but few know the breadth of ways they have helped to make a difference over the years,” said Joel. “The site was extremely important for the 75th celebration because it brought together archived materials, stories and data points to demonstrate the tremendous impact the association has had on Canadian lives in battling cancer.”
Twist Image was also tapped to redesign the Cancer.ca site with what Joel described as an “audience-focused strategy” that maintains its status as a “comprehensive destination” for cancer information, services and ways to get involved.
